Project A and Oakley Capital invest in WindStar Medical, a top OTC consumer healthcare company in Germany, to support its growth in e-commerce and direct-to-consumer markets.

Target Information

WindStar Medical is a prominent over-the-counter (OTC) consumer healthcare company located in Germany. The organization specializes in the development and distribution of high-quality health products and brands through various channels, including drugstores, supermarkets, and online platforms. WindStar Medical has experienced exceptional growth, increasing its revenue from EUR 70 million in 2016 to nearly EUR 130 million in 2020. The company's extensive portfolio features well-known brands such as SOS (wound care and disinfectants), Zirkulin (gastro-intestinal care), GreenDoc (mental well-being), and EyeMedica (eye health).

Under the leadership of CEO René Flaschker, WindStar Medical has continually reinvented itself since its inception, emphasizing innovation and responsiveness to the evolving healthcare market. With a strategic focus on expanding its online direct-to-consumer (D2C) and e-commerce presence, the company aims to adapt to the digital transformation reshaping the industry.

Industry Overview in Germany

The consumer healthcare market in Germany is experiencing robust growth, driven by increasing awareness of health and wellness among consumers. The shift towards self-medication and the rising demand for OTC products are encouraging pharmaceuti