Q·CAPITAL VENTURES has invested in fresh five* premiumfood Ltd., the leading German organic frozen yogurt brand, to support the expansion of the kissyo brand and the development of new organic snacks.

Information on the Target

Fresh five* premiumfood Ltd., established in 2011 by Lutz Haufe in Heilbronn, Germany, is a prominent player in the organic frozen yogurt market, leading with its flagship brand, kissyo. The company has successfully launched a range of Demeter-certified products under the 'Schrozberger Milchbauern' label and expanded its offerings to include vegan ice cream since early 2016, known as Carlotta VEGAN.

Fresh five* premiumfood prioritizes quality by ensuring its frozen yogurt is genuinely made from real yogurt, boasting a high yogurt content. Managing Director Lutz Haufe emphasizes that for a product to be categorized as real frozen yogurt, it must contain a minimum of 50% yogurt, in stark contrast to the 90% of products marketed under this designation that fail to meet this standard.

Industry Overview in Germany

The organic food sector in Germany has experienced significant growth, with consumers increasingly prioritizing health and wellness in their dietar