Lloyds Corporate Brokers facilitated the successful sale of Pulp Addiction, a leading online retailer of prestige pens and stationery, to a private investor, leveraging its strong growth and established market presence.

Target Information

Pulp Addiction is a prominent online retailer specializing in prestige pens and stationery supplies. As a leading entity in the niche market of pure-play online stationery stores, Pulp Addiction curates a diverse selection from over 30 respected brands, offering approximately 6,000 products that cater to both individual consumers and small businesses. Established for over eight years, the company has garnered a robust customer base of over 60,000, with 30% of its trade originating from repeat clientele.

Customer satisfaction is a hallmark of Pulp Addiction, evidenced by its impressive score of 4.8 out of 5 stars across more than 2,000 independently verified reviews. The company continues to experience strong growth, with a consistent influx of new customers—adding over a thousand each month—and is projected to reach revenues of $2.25 million in FY 2022, spurred by recent agency acquisitions for premium inks.

Industry Overview

The e-commerce sector within Australia has been witnessing significant evolution, particularly within the Fast Moving Consumer Goods (FMCG) segment. As consumer preferences shift toward online shopping, retailers