DKSH has signed an agreement to acquire STP, an Australian Field Marketing provider, to enhance its Field Marketing capabilities in the Asia Pacific region.

Information on the Target

DKSH has entered into an agreement to acquire STP, a prominent Field Marketing provider based in Sydney, Australia. Established in 2009, STP specializes in delivering marketing and merchandising services primarily to the grocery channel. With a workforce of approximately 160 field marketers, STP achieves net sales close to CHF 5 million, reflecting solid profitability and a robust return on capital. This acquisition allows DKSH to enhance its market influence in the Asia Pacific region significantly.

Industry Overview in Australia

The Field Marketing industry in Australia is characterized by its capacity to create demand for products directly at the point of sale, offering businesses vital growth opportunities. This sector has seen increasing adoption among companies aiming to improve sales performance and customer engagement through innovative marketing strategies. The presence of leading players such as DKSH Smollan has contributed to competitive dynamics, fostering advancements in service delivery.

The Australian market continues to evolve, with a growing emphasis on technology integration, eCommerce solutions, and data analytics within Field Marketing. Companies are leveraging these tools to optimize their mar