Amped Fitness has secured a strategic investment from Princeton Equity Group to fuel its expansion, enhancing its unique high-value fitness offerings across the United States.

Information on the Target

Amped Fitness, founded in 2016 by Travis LaBazzo and Stephen Thomas, is a rapidly expanding high-value, low-price (HVLP) fitness brand headquartered in Pompano Beach, Florida. The Company currently operates 35 locations across six states—Alabama, Arizona, Florida, Georgia, Tennessee, and Texas—serving over 180,000 members. Amped stands out by redefining the traditional HVLP model, offering premium fitness amenities at affordable prices through its experience-led design and operational efficiency, encapsulated in its experience design, low price (EDLP) model.

The design of each Amped club is strategically crafted to enhance engagement and operational efficiency. This allows the brand to elevate the member experience continually while maintaining everyday low pricing. Features of Amped clubs include dedicated training spaces for abs and glutes, cinema-style cardio rooms, women’s-only areas, and advanced strength and cardio zones. Additionally, recovery and wellness options such as compression therapy, hydro massage beds, cold plunges, saunas, childcare services, and tanning facilities further enhance the fitness experience. Plans for new locations also include Reformer Pilates studios as an added amenity.

Industry Overview in the Target’s Specific Country

The fitness industry in the United States has seen significant growth in recent years, driven by an increasing focus on health and wellness among consumers. As of 2023, the market has expanded to include diverse fitness options, with cons