Pride Capital Partners has acquired a minority stake in Carya Group, an all-in-one IT provider for automotive dealerships based in Belgium, to facilitate its growth through strategic acquisitions and expand into new markets.

Target Company Overview

Carya Group, headquartered in Puurs-Sint-Amands, Belgium, with a satellite office in Vianen, Netherlands, is a prominent all-in-one IT provider for automotive dealerships. Founded in 2006, Carya has established itself as a trusted partner for dealership IT solutions, employing over 100 individuals, primarily based in Belgium. The company provides comprehensive IT services, including hardware, software, telecommunications infrastructure, managed marketing services, CRM solutions, and add-on software development specifically for the Dealer Management System, incadea.

With a strong focus on the Belgian market, Carya has successfully expanded its reach to clients in the Netherlands over the past two years, following the strategic acquisition of a Dutch competitor. Carya serves dealerships representing esteemed automotive brands such as BMW, Mercedes, Peugeot, Opel, and Jaguar/Land Rover. As the automotive dealership market evolves, Carya is poised for significant growth in both organic expansion and strategic partnerships.

Industry Overview in Belgium

The automotive dealership sector in Belgium has shown resilience amid rapid technological advancements and changing consumer behaviors. As dealers increasingly adopt digital solutions to enhance custo