Electra Partners has agreed to sell its stake in feminine hygiene brand Lil-lets Group to Premier Foods (Pty) Limited for £37 million, pending regulatory approvals in South Africa.

Target Information

Electra Partners has reached an agreement to sell its stake in Lil-lets Group, a prominent feminine hygiene brand, to Premier Foods (Pty) Limited, a leading manufacturer and distributor of fast-moving consumer goods in South Africa. The transaction is pending regulatory approvals in South Africa.

Upon completion of the deal and accounting for the necessary regulatory review, Electra Private Equity PLC is expected to receive gross proceeds of £37 million. This amount represents a decline in Electra’s diluted net asset value (NAV) per share by 12p, largely due to fluctuations in the South African currency as of the valuation date of March 31, 2013.

Industry Overview

The feminine hygiene market in South Africa is rapidly evolving, reflecting broader trends in consumer goods. Increasing awareness around health and hygiene, coupled with a demand