Powersports Distribution Group has acquired Direct Distribution to enhance its market position in the UK motorcycle parts sector.

Target Information

Direct Distribution, established in 2004 and based in North England, is a prominent wholesale distributor specializing in motorcycle parts and accessories. Initially focusing on tyres, the company has expanded its product range to include hard parts, making it one of the largest tyre wholesalers in the UK. Direct Distribution serves a wide network of dealerships and workshops, offering a diverse selection of premium tire brands.

The acquisition will enhance Hoco Parts UK's reputation as a leading distributor in the UK market, integrating Direct Distribution's significant portfolio and operational expertise into its existing business structure.

Industry Overview in the UK

The UK motorcycle parts and accessories industry is showing robust growth, driven by increasing consumer interest in motorcycle usage and a growing trend in moto