The recent surge in M&A activity in the UK travel sector is characterized by strategic acquisitions focused on luxury and specialty travel, driven by sustained consumer demand and investor confidence.

Information on the Target

The target of the recent M&A activity in the travel sector includes several key players, notably Wexas, Travel Curious, and Active Travel Group. These companies have collectively engaged in strategic acquisitions aimed at enhancing their market position within the specialty tour operator and luxury travel segments. Specifically, Wexas's acquisition of 2by2 Holidays represents a strategic move to bolster its niche offerings, while Travel Curious's purchase of Redeam Inc. aims to create a comprehensive platform for travel experiences, thereby simplifying the market landscape.

Active Travel Group has demonstrated significant growth through its acquisition of MV Travel, which specializes in high-end itineraries for US travelers. This acquisition not only enhances Active Travel's inbound offering but also aligns with the increasing demand for quality, curated travel experiences. Companies in these segments are focusing on customer loyalty and differentiated product portfolios to sustain their competitive edge.

Industry Overview in the UK

The UK travel and tourism sector has seen a notable resurgence in M&A activity, particularly in the tour operator and luxury travel segments. Q3 2025 marked an 8% increase in deal volumes compared to the previous quarter, and a strikin