Powder Monkey Group has acquired Empress Ale to enhance its craft beer portfolio and strengthen its positioning in the UK’s premium beverage market.

Target Information

Powder Monkey Group (PMG), based in Priddy’s Hard, Gosport, has successfully acquired Midlands-based Empress Ale. Empress Ale is recognized for supplying premium beers to a distinguished clientele that includes Michelin-starred restaurants, gastro pubs, and emerging eateries throughout the UK.

This strategic acquisition not only enhances Powder Monkey's portfolio by adding high-quality beers but also presents an established customer base that includes prominent restaurants and grocers in London, such as Waitrose and Ocado. Surj Virk, the founder of Empress, expressed his enthusiasm for joining the PMG family, highlighting the alignment of visions and the potential for future growth within the group.

Industry Overview

The UK craft beer industry has experienced significant growth over the past decade, evolving into a vibrant market thriving on consumer demand for quality and variety. The sector has witnessed an influx of new breweries an