Mobeus successfully exited its investment in Star Brands for £345 million, achieving substantial growth and global market expansion during its six-year partnership.

Information on the Target

Star Brands has emerged as a formidable player in the consumer goods sector, famously known for its flagship product, the Pink Stuff cleaning brand. Under Mobeus's stewardship over the past six years, the company has undergone significant transformation, expanding its product line and enhancing its market presence globally. The partnership has been marked by strategic investments aimed at strengthening leadership and driving robust international growth.

During this period, Star Brands successfully penetrated over 120 countries, which has resulted in a remarkable five-fold increase in sales and a 15-fold surge in profits. Notably, Mobeus facilitated the acquisition of Star Brands' US distributor, solidifying its footprint in one of the world's largest markets.

Industry Overview in the Target’s Specific Country

The consumer goods industry in the UK has demonstrated resilience and adaptability, particularly in the face of evolving consumer preferences and economic challenges. Brands f