Polaris has acquired a majority stake in Esoft Systems A/S, the global leader in real estate marketing solutions, to support its expansive growth in digital marketing.
Target Information
Polaris has acquired a majority stake in Esoft Systems A/S ('Esoft'), recognized as the global market leader in providing photos, videos, text, and digital marketing solutions specifically tailored for the real estate sector. Founded in 2000, Esoft has expanded its presence to over 20 markets across four continents, employing around 850 professionals worldwide.
The company's significant growth trajectory in its international markets has been driven by a surging demand for innovative digital solutions that adapt to various platform requirements, solidifying its position as a top player in the industry.
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Industry Overview
The real estate marketing industry, particularly in the Nordic region, has experienced rapid transformation due to advancements in technology and shifting consumer prefe
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Polaris
invested in
Esoft Systems A/S
in 2023
in a Growth Equity & Expansion Capital deal