Target Information

GoMore is a premier car-sharing and leasing platform based in Denmark, recognized as the country's largest website for private car rentals, leasing, and car-sharing services. The platform facilitates peer-to-peer car rentals, enabling users to rent vehicles from other private individuals in their vicinity or find rides to their desired destinations. With a growing user base in both Denmark and Spain, GoMore is positioned as a leader in the evolving mobility sector.

Through its innovative approach, GoMore not only provides access to vehicles but also promotes a sustainable transportation model, contributing to a reduction in traffic congestion and carbon emissions.

Industry Overview

The car-sharing industry has experienced significant growth in recent years, especially in Europe, where more consumers are shifting towards flexible, on-demand transportation solutions. This trend can be attributed to urbanization, increasing environmental consciousness, and the desire for cost-effective travel options. Consequently, the demand for car-sharing services has escalated, particularly among younger demographics who prioritize convenience and sustainability.

In Denmark and Spain, the car-sharing market is thriving, supported by favorable regulations and a cultural shift towards shared mobility. The Nordic countries, known for their advanced digital infrastructure, have particularly embraced car-sharing, allowing companies like GoMore to flourish. Government initiatives aimed at promoting greener transportation solutions further bolster this industry.

The competition within the car-sharing market is intensifying, with numerous players emerging and diversifying their service offerings. However, GoMore distinguishes itself through its robust platform and the depth of service it provides, allowing users to either rent out their cars or share rides, catering to diverse mobility needs.

Rationale Behind the Deal

The follow-on investment by Nordic Secondary Fund in GoMore underscores the firm's commitment to supporting innovative companies that align with sustainable practices. By investing further in GoMore, Nordic Secondary Fund aims to capitalize on the growing demand for car-sharing services and enhance its market position in the rapidly evolving mobility landscape.

This strategic move reflects a broader trend of investment in companies that prioritize environmental sustainability, as investors increasingly recognize the importance of eco-friendly solutions in driving future growth.

Investor Information

Nordic Secondary Fund is a prominent investment firm focused on identifying and supporting high-potential companies in the Nordic region and beyond. With a robust portfolio featuring industry leaders across various sectors, the firm employs a strategic approach to maximize value for its investors.

With this follow-on investment in GoMore, Nordic Secondary Fund reinforces its dedication to fostering innovation and sustainable growth in the transportation sector, appealing to investors looking for opportunities that align with their values and the demands of the modern market.

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The follow-on investment in GoMore by Nordic Secondary Fund presents a potentially lucrative opportunity in a burgeoning industry. Investing in a leading platform within the car-sharing segment positions Nordic Secondary Fund to benefit from the growing trend towards shared mobility solutions, which are quickly gaining traction among consumers in urban areas.

Furthermore, GoMore's established market presence in both Denmark and Spain provides a diversified geographical footprint, reducing risks and enhancing growth prospects. The continued expansion of the peer-to-peer rental model is also a positive indicator for future returns.

However, as with any investment, potential challenges must be considered, such as increased competition and regulatory changes that could impact the industry. Despite these risks, GoMore's innovative business model and commitment to sustainability are strong selling points that make this investment a promising venture.

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