Panostaja Oyj divested Hygga's clinic operations to PlusTerveys, aiming to enhance growth opportunities within Finland's evolving healthcare market.

Target Information

Panostaja Oyj has recently announced a divestment of Hygga's clinic operations to PlusTerveys. This decision was reached after a strategic review of the business, which has been a significant part of Hygga's specialization in oral healthcare. The divestment is expected to facilitate a new phase of growth for the clinic operations within PlusTerveys, allowing them to capitalize on evolving market opportunities.

During the review period from November 1, 2024 to October 31, 2025, Panostaja's recurring revenue from Oscar Software showed a good upward trajectory, contributing to an overall steady revenue of €33.6 million, comparable to the previous year. The operational income for the same time frame reached €1.1 million, although the overall group income saw a decline compared to prior periods.

Industry Overview in Finland

The healthcare sector in Finland is characterized by high professional standards and significant public investment. The industry has experienced various transformations, adapting to an increasing demand for personalized a