Panostaja Oyj has agreed to sell its Hyggan clinic operations to PlusTerveys Hammasklinikat Oy for €2.8 million, enabling both companies to focus on strategic growth opportunities in the Finnish healthcare sector.

Information on the Target

Panostaja Oyj has signed an agreement to sell its clinic business, Hyggan, to PlusTerveys Hammasklinikat Oy. The transaction involves the transfer of the clinic's staff to PlusTerveys, and operations will continue in their existing location in Helsinki's Kamppi district. The agreed purchase price for this business division is €2.8 million, payable in cash. Following the execution of the deal, Panostaja is expected to record an approximate sales loss of €2 million before taxes. Hyggan's clinic operations have been under Panostaja's ownership since 2015 and employ about 70 individuals.

Industry Overview in Finland

The healthcare industry in Finland is characterized by a strong emphasis on public services, with private healthcare providers supplementing these offerings. The Finnish government has integrated several reforms over the past years to enhance the quality and efficiency of healthcare services, focusing on patient-centered care. The market for private clinics has grown steadily as more individuals seek alternatives to public healthcare facilities due to shorter wait times and increased service availability.

In metropolitan areas like Helsinki, the competition among private healthcare providers has intensified. This has led to an increase in the number of services offered, and providers are adopting innovative technologie