Gridiron Capital has completed the sale of GSM Outdoors to Platinum Equity, enhancing GSM's growth potential in the expanding outdoor products market.

Information on the Target

GSM Outdoors, also known as Good Sportsman Marketing Outdoors, is a prominent company headquartered in Irving, Texas, specializing in outdoor enthusiast products. With a rich portfolio comprising over 50 rugged outdoor brands, GSM Outdoors caters to a wide range of consumer needs by offering consumable accessories, gear, and subscription services. The company has established itself as a comprehensive resource for outdoor enthusiasts, delivering a robust service model that positions it as the go-to destination for both consumers and retail partners.

GSM Outdoors employs a diverse distribution strategy, leveraging various channels including online retailers, sporting goods stores, mass merchants, outdoorsman retailers, and farm and fleet stores, as well as dealers and distributors throughout the United States and Canada. Under the leadership of CEO Eddie Castro, GSM is committed to innovation and aims to enhance the outdoor experience for its customers.

Industry Overview in the Target’s Specific Country

The outdoor products and services industry in the United States has experienced significant growth in recent years, fueled by increasing consumer interest in outdoor activities and recreational pursuits. As more Americans seek ways to engage with

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Platinum Equity

invested in

GSM Outdoors

in 2024

in a Late-Stage VC deal

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