Field Agent acquires Shelfgram to enhance retail analytics and provide brands with advanced insights into shelf presence through AI-driven technology.

Information on the Target

Shelfgram is a pioneering Virtual Store Walk platform that leverages artificial intelligence to optimize millions of shopper-submitted photos. Founded in 2020, it provides significant insights into retail environments by analyzing in-store data to automate price checks, predict shopper attention, and generate comprehensive analytics reports. Shelfgram's innovative technology is instrumental in enhancing product visibility and shelf management for brands in the consumer packaged goods sector.

The platform empowers retailers to track display compliance, understand pricing trends, and enhance promotional execution through a seamless interface that aggregates and analyzes visual data. This acquisition by Field Agent signifies a strategic move towards integrating advanced AI capabilities into retail analytics, further strengthening Shelfgram's position in the market.

Industry Overview in the Target's Specific Country

The retail industry, particularly the consumer packaged goods (CPG) sector, is navigating significant transformations driven by technological innovations and changing consumer behaviors. In Canada, which has witnessed a swift digital transition,