Gridiron Capital has signed an agreement to sell its controlling interest in GSM Outdoors to Platinum Equity, highlighting a successful exit after significant growth in the outdoor enthusiast market.

Information on the Target

Gridiron Capital, LLC, an investment firm focused on partnering with entrepreneurs and management teams, has reached an agreement to sell its controlling interest in Good Sportsman Marketing Outdoors (GSM Outdoors) to Platinum Equity. Headquartered in Irving, Texas, GSM Outdoors is a leading company in the outdoor enthusiast market, offering a diverse and expanding portfolio of over 50 rugged outdoor brands. The Company specializes in consumable accessories, gear, and subscription services, establishing itself as a comprehensive resource for consumers and retail partners alike.

GSM Outdoors' distribution channels include online retailers, sporting goods stores, mass merchants, outdoor retailers, and farm and fleet stores throughout the United States and Canada. This multi-channel approach ensures broad accessibility and strong market presence across the outdoor activities sector.

Industry Overview in the Target’s Specific Country

The outdoor enthusiast industry is robust and continuously evolving, driven by increasing consumer interest in outdoor recreation and exploration. In the United States, there has been a marked gro