Plameca has made a strategic investment in NutriBiotic to accelerate growth and enhance product development in the nutritional supplement industry.

Information on the Target

NutriBiotic, based in Lakeport, California, is a leading developer, blender, and packager of high-quality nutritional supplements and personal care products. Founded in 1981, the company has built a robust portfolio that includes vitamins and minerals, grapefruit seed extract, and plant-based proteins. With a commitment to empowering individuals to achieve healthier lives, NutriBiotic is recognized for its innovative approach and dedication to quality.

The recent investment from Plantas Medicinales y Complementos Alimenticios, S.A. (Plameca) signifies a strategic move to accelerate NutriBiotic’s growth. This partnership is expected to enhance NutriBiotic's product development and commercial capabilities, allowing for new product introductions and a broader global market reach.

Industry Overview in the Target’s Specific Country

The nutritional supplement industry in the United States has experienced significant growth, driven by increasing consumer awareness of health and wellness. As people continue to prioritize their well-being, the dem