Hormel Foods and Forward Consumer Partners have completed a strategic transaction establishing Justin's as a standalone company, focusing on growth in the health-oriented consumer products market.

Target Information

Justin's®, an esteemed brand established in 2004 by health enthusiast Justin Gold, specializes in high-quality foods including nut butters, USDA-certified organic nut-butter cups, and plant-based snacks. The brand emphasizes a commitment to providing nutritious and convenient products that cater to an on-the-go lifestyle, known for their unique grind texture and rich flavors.

Upon completion of its recent transaction, Justin's will operate independently, with 51% ownership held by Forward Consumer Partners and 49% by Hormel Foods. This move is anticipated to enhance the brand's focus and growth trajectory while integrating the expertise of seasoned industry leaders in its management.

Industry Overview in the United States

The consumer packaged goods industry in the United States has seen substantial growth, driven by rising health consciousness and demand for high-quality, nutritious pr