Louwman Group has acquired full ownership of CycloVriend, enhancing its position in the cycling industry and unlocking growth opportunities in the Dutch and Belgian markets.

Information on the Target

Louwman Group has acquired full ownership of CycloVriend, increasing its stake to 100% and solidifying its position within the bicycle industry. CycloVriend has been a subsidiary of Louwman since 2019 and has grown to become a significant player in the Dutch and Belgian bicycle markets. Founded in 1972 as Vriend's Tweewielers in Opmeer, the company has developed into a diverse organization that operates multiple brands, including Fietsvoordeelshop, CycleShare, BikeFriend, Bikesupport, Leasefietsshop, and Urbee. CycloVriend serves both individual consumers and business clients, offering a range of products and services that span retail, online shopping, service contracts, and leasing solutions.

In recent years, CycloVriend has experienced substantial growth, boasting numerous retail outlets across the Netherlands and Belgium. The company provides a comprehensive assortment of bicycles from nearly all major brands, complemented by modern e-bikes, cargobikes, and corporate mobility solutions, establishing itself as a leader in the evolving bicycle market.

Industry Overview in the Target’s Specific Country

The bicycle industry has witnessed a remarkable transformation in the Netherlands and Belgium, driven by an increasing inclination towards sustainable transportation and the promotion of cycling as a primary mode of mobility. The Dutch cycling culture stands out globa

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Louwman Group

invested in

CycloVriend

in 2025

in a Other Private Equity deal

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