Belgian startup Driven raises €1.5 million in seed funding to develop its AI-driven platform for sales compensation management.

Information on the Target

Driven, a Belgian startup founded in early 2025, has successfully raised €1.5 million in seed funding to enhance its artificial intelligence-powered platform designed for dynamic sales compensation management. The seed funding round was led by Pitchdrive, with contributions from NewSchool and notable Belgian tech entrepreneurs, including Jeroen De Wit (Teamleader), Gilles Mattelin, Jorn Vanysacker, Wouter Van Respaille (Henchman), and Matthias Geeroms (Lighthouse). Driven’s platform addresses the prevalent challenge in modern sales teams, aiming to transform how sales incentives are administered in organizations.

Targeting a significant pain point where approximately 50% of salespeople currently rely on variable pay structures, Driven introduces a sophisticated solution to replace outdated spreadsheet systems. By connecting seamlessly to company CRMs, the platform enables real-time performance tracking, automated commission plans, and intelligent incentive structures, thereby enhancing productivity and motivation among sales teams.

Industry Overview in Belgium

The technology startup landscape in Belgium has seen significant growth, particularly in the software as a service (SaaS) sector. With a thriving network of venture builders, incubators, and accelerators, the Belgian market is conducive f