WeHave has raised over €1 million to enhance measurable marketing insights through its data clean room platform, positioning itself as a leader in marketing and sponsorship effectiveness.

Information on the Target

WeHave, a Belgian technology firm operating under the domain wehave.io, has successfully secured over €1 million in funding aimed at enhancing the measurement and effectiveness of marketing campaigns for brands. The company has developed an innovative data clean room that allows brands, media organizations, and rights holders to safely and anonymously merge customer data. This data fusion provides a deeper understanding of campaign impacts, helping clients determine which audiences convert, what channels are most effective in driving revenue, and how various sponsorships or media investments contribute to customer loyalty, all while adhering strictly to privacy regulations.

Among its client roster are notable sports clubs such as RSC Anderlecht, KAA Gent, KV Mechelen, and OH Leuven. These partnerships allow WeHave to provide empirical evidence of how sponsorship translates into tangible business outcomes, thereby transforming what was historically a 'black box' of marketing metrics into clear, actionable insights.

Industry Overview in Belgium

The Belgian market for advertising and sponsorship has been evolving, as brands increasingly demand measurable returns on their marketing investments. Traditional methods, which often relied on impressions or views, do