Gutter Games Limited has been acquired by Perch, a prominent D2C brand operator, positioning Gutter Games for continued growth in the thriving toys and games market.

Information on the Target

Gutter Games Limited, a premier games publisher based in the UK, specializes in family, party, and drinking games. Notably, the company is recognized for its bestselling game "Beat That!" which reached the #1 position in the Amazon UK Toys and Games category over the past year. Founded by Kate and Zak Walton, Gutter Games emerged from their passion for playing party games with friends and has transformed into a thriving global enterprise.

The acquisition by Perch aims to support Gutter Games' ongoing growth in both online marketplaces and traditional retail settings, underscoring the potential for scaling their successful product line.

Industry Overview in the UK

The toys and games industry in the UK has witnessed significant growth, propelled by the increasing popularity of family and party games, particularly during periods of