LDC has invested in MSQ Partners, valuing the marketing communications group at approximately £37.5 million, to support its growth and expansion beyond London.

Information on the Target

MSQ Partners is a prominent UK-based marketing communications group encompassing a diverse array of agencies that specialize in digital, creative, branding, and public relations. This multi-disciplinary group includes well-known agencies such as Holmes & Marchant, Smarts Communicate, Stack, Stein IAS, The Gate, and twentysix, collectively employing over 600 skilled professionals across 15 locations in the UK, Asia, and the USA. MSQ Partners prides itself on working with a wide-ranging client base of more than 300 businesses, including established names like PSA Group, Diageo, and Unilever.

Under the direction of co-founder and CEO Peter Reid, MSQ Partners has experienced rapid growth since its inception. The company has effectively developed its international reach, particularly through its innovative multi-disciplinary model that integrates various aspects of marketing communications, which has proven to resonate well with both consumer and B2B brands.

Industry Overview in the UK

The UK marketing communications industry is one of the most dynamic sectors in the global market, characterized by continual innovation and adaptation to emerging technologies. Amid a rapidly changing landscape, businesses are increasingly focusing on i