Perceva has recapitalized Emova Group, a leading French floral distribution network, reducing its debt and enabling the company to focus on franchise revitalization and international expansion.
Information on the Target
The target, Emova Group, is a leading French floral distribution network that operates several well-known brands including Monceau Fleurs, Rapid’Flore, Happy, and Au Nom de la Rose. The group has established itself as a frontrunner in the sector, focusing on both retail and franchise operations across various locations in France.
Despite its initial success and rapid growth, Emova faced significant financial and operational challenges that necessitated intervention. These difficulties hindered the group’s ability to leverage its brand portfolio effectively, prompting a need for strategic restructuring.
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Industry Overview in France
The floral industry in France is characterized by a mix of traditional and modern distribution channels. As consumer preferences shift towards online shopping and flower sub
Similar Deals
Perceva
invested in
Emova Group
in 2023
in a Recapitalization deal