Veralab has partnered with Peninsula Capital, acquiring a 30% stake to enhance its market leadership in Italy and facilitate its international expansion in the beauty sector.

Information on the Target

Veralab, an esteemed brand in the Italian beauty sector, is renowned for its innovative approach to cosmetics and skincare. Founded in 2016 by Cristina Fogazzi, Veralab emerged with a mission to transform perceptions of women's beauty by promoting body positivity and embracing inclusive beauty standards. The brand has rapidly established itself as a significant player in the industry, currently holding the position of the second-largest online beauty retailer in Italy.

In recent years, Veralab has shown remarkable growth with a digital-first business model that evolved into an integrated omni-channel strategy. By 2023, the company expects to achieve consolidated revenues exceeding €70 million, highlighting a 20% year-on-year increase, reflecting a consistent upward trajectory with a compound annual growth rate (CAGR) of 36% from 2019 to 2023, even during challenging market conditions.

Industry Overview in Italy

The Italian beauty industry is one of the most competitive and vibrant markets in the world, characterized by a rich heritage and a deep commitment to quality. Italy is home to numerous prestigious brands and a dynamic cons