LVMH has acquired a 10% stake in Double R, the holding company of Moncler's CEO Remo Ruffini, signaling a key strategic partnership aimed at enhancing brand collaboration and market growth.
Information on the Target
In September 2024, LVMH finalized a strategic partnership with Moncler by acquiring a minority stake in Double R, the personal holding company of Remo Ruffini, the CEO of Moncler. This collaboration signifies a significant connection between the world's leading luxury conglomerate and the renowned Italian brand famous for its high-end down jackets and skiing apparel.
LVMH acquired a 10% stake in Double R, which currently holds a 15.8% share of Moncler. Over the next 18 months, LVMH's ownership in Double R may increase to 22%, while Double R will raise its stake in Moncler to a maximum of 18.5%.
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Industry Overview in Italy
The luxury goods sector in Italy is one of the most vibrant and profitable segments of the global economy, characterized by the rich heritage of craftsmanship and design. Italian brands are synonymous with
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LVMH
invested in
Double R
in 2024
in a Strategic Partnership deal