PAAN Capital has acquired 100% ownership of TATUUM, a leading Polish fashion brand, to facilitate strategic expansion and enhance its market presence in Europe.

Target Information

TATUUM, established in 1997, is a Polish fashion brand recognized for its timeless designs aligned with the principles of slow fashion. The brand seeks inspiration from nature and human harmony, creating clothing that caters to diverse needs, lifestyles, and activities. By utilizing high-quality fabrics and meticulous craftsmanship, TATUUM focuses on producing durable, high-quality garments that serve as the foundation of everyday wardrobes for many years. Unlike fast fashion brands, TATUUM emphasizes the creation of a capsule wardrobe, offering customers additional complementary pieces to enrich their collections. The collections are characterized by unique colors, distinctive prints, and an attention to detail. TATUUM currently operates nearly 120 stores across Poland, the Czech Republic, Slovakia, and Hungary, alongside its own e-commerce platform. The company reported annual revenue of 330 million PLN in 2023, reflecting a year-on-year growth of 17% and an EBITDA of 35 million PLN.

Industry Overview in Poland

The Polish fashion industry has experienced significant development over the past decade, driven by increased consumer spending and a growing middle class. With a population exceeding 38 million, Poland presents a vast market with diverse consumer preferences and purchasing power. The industry is marked by a rising demand for sustainable and ethical fashion, as consumers become more conscious of the environmental impact of their purchases.

As a result, many Polish brands are shifting towards sustainable practices, including slow fashion approaches. This change is crucial for attracting a demographic that is increasingly prioritizing ethical con