Accession Capital Partners has acquired SMYK from Bridgepoint, aiming to capitalize on the brand's strong market presence and growth potential in the children's retail sector.

Target Information

Accession Capital Partners (ACP), in partnership with Michał Grom and Maciej Zużałek, has confirmed the acquisition of SMYK from Bridgepoint. While the financial details of the deal remain undisclosed, the investment is executed through AMC V SCA SICAV-RAIF, with ACP serving as the advisor.

SMYK is a well-established brand, highly regarded by children and parents alike for over 45 years. The company offers a wide assortment of toys, children’s apparel, and accessories, all conveniently available in one location, ensuring a comprehensive shopping experience. SMYK carries products from renowned global brands alongside its own popular labels—Cool Club and Smiki—which have garnered significant consumer loyalty in Poland and various international markets. The company boasts over 280 brick-and-mortar stores across Poland, Romania, and Ukraine and operates a robust e-commerce platform, presenting a fully integrated omnichannel retail experience.

Industry Overview

In recent years, the retail sector, specifically the children's products industry, has experienced substantial growth in Poland and surrounding Central and Eastern European (CEE) markets. The increasing birth rate and c