ROI Hunter, a retail media data platform, has been acquired by Pattern Group Inc., enhancing Pattern’s AI-driven advertising capabilities and expanding its global reach.

Target Information

ROI Hunter, headquartered in the Czech Republic, is a prominent performance-driven retail media data platform. The company specializes in providing brands and retailers with a comprehensive source of truth for product, marketing, and merchandising data, which facilitates margin-informed, SKU-level advertising decisions across platforms such as Google, Meta, and Snap. With the management of over $1.8 billion in annual media expenditure, ROI Hunter has established a substantial competitive edge through its deep API integrations and proprietary optimization capabilities.

The recent acquisition by Pattern Group Inc. not only reinforces Pattern's position as the world's largest eCommerce accelerator but also enhances its AI-driven advertising and marketplace infrastructure. This strategic move allows global brands to seamlessly connect SKU-level product performance across paid media and various marketplaces.

Industry Overview

The tech landscape in the Czech Republic has witnessed significant growth, especially in the fields of data technology and eCommerce. With a thriving startup ecosystem bolstered by comprehensive support frameworks, the nation has eme