Pricefx raises $65 million in Series C funding led by Apax Digital to advance its cloud-based pricing solutions and strengthen its market position.

Information on the Target

Pricefx, founded in 2011 and headquartered in Prague, is a leading cloud-based pricing software company that specializes in providing modular Software as a Service (SaaS) solutions for price optimization management (PO&M) and configure-price-quote (CPQ) applications. Catering to businesses of all sizes, Pricefx's innovative software enables companies to accurately assess pricing across a diverse range of variables, including competitor pricing, customer demographics, inventory levels, and historical sales data.

In the past year, Pricefx has experienced remarkable growth, particularly following its acquisition of Brennus Analytics, the premier pricing analytics firm in France, which enhances its product offerings with advanced AI capabilities. The company has successfully raised a total of $130 million, including a recent $65 million Series C funding round led by Apax Digital.

Industry Overview in the Target’s Specific Country

The pricing software industry in the Czech Republic, where Pricefx is based, is witnessing a significant transformation due to the increasing demand for dynamic pricing strategies in various secto