AURA has raised US$15 million in a Series B funding round to further its global expansion and enhance its emergency response services platform.

Target Information

AURA, an innovative marketplace specializing in emergency response services, was established in 2017 by entrepreneurs Warren Myers, Ryan Green, and Adam Pantanowitz in South Africa. The platform connects individuals and businesses with vetted emergency response providers, including security, medical services, and roadside assistance. By leveraging seamless technology, AURA enhances user experience by dramatically reducing emergency response wait times and expanding coverage through a robust network of responders.

Since its inception, AURA has successfully extended its operations beyond South Africa into the United Kingdom and Kenya. Currently, the platform serves over 1.2 million users and safeguards more than 200,000 properties through its fixed-location services. Among its clientele are prominent insurers, mobility platforms, and smart home technology providers, establishing AURA as a key player in emergency response solutions.

Industry Overview in South Africa

The emergency services industry in South Africa is marked by increasing demand driven by growing public awareness of safety and security issues. With a rising population and urbanization, the need for efficie