AURA raises €13.5 million in Series B funding to expand its emergency response technology platform into the U.S. market.

Target Information

AURA is a pioneering technology platform headquartered in Johannesburg, South Africa, dedicated to enhancing access to emergency response services. Founded in 2017 by Warren Myers, Ryan Green, and Adam Pantanowitz, the company aims to democratize emergency response through its innovative auto-dispatch and routing platform. By enabling individuals to connect instantly with vetted private security and medical responders, AURA ensures that lifesaving assistance is available at any time and in any location. This mission is not just a service; it represents a significant stride toward global public safety.

Since its inception, AURA has successfully expanded its network, becoming South Africa's largest emergency response provider, with over 3,000 responders. The company’s technology integrates seamlessly with existing user systems, including applications on connected devices, making emergency assistance accessible to various income groups. With a focus on enhancing personal safety, AURA has already saved over 7,500 lives and secured around 200,000 properties through its services.

Industry Overview in South Africa

The private security industry in South Africa is comprehensively evolving. With a backdrop of under-resourced public police forces, there is an increasing reliance on private security solutions. This transition occurs against the b