Mirriad Advertising plc has successfully priced its IPO, raising £26.2 million while positioning itself as a leader in the native in-video advertising sector, with Parkwalk Advisors holding an 18.1% stake post-IPO.

Target Information

Mirriad Advertising plc, a global leader in video technology, specializes in the development of native in-video advertising solutions. By utilizing its proprietary technology, Mirriad offers a unique platform known as Marketplace, which allows for the seamless integration of branded products and signage into existing video content, transforming them into ad units. The company's innovative approach positions it uniquely in the market, enabling it to capitalize on the growing demand for content monetization.

As of its recent Initial Public Offering (IPO), Mirriad is poised for significant growth with a robust customer base that includes blue-chip companies across its key markets. The company has successfully raised £26.2 million through a conditional placing of 42,258,065 new ordinary shares, priced at 62 pence per share, leading to a total market capitalization of approximately £63.2 million upon admission to AIM.

Industry Overview in the UK

The video advertising industry in the United Kingdom is experiencing rapid growth, driven by the increasing consumption of digital content across various platforms including television, onli