Causeway Capital invested £2.5 million in In The Style, resulting in a successful £105 million IPO on the London Stock Exchange's AIM, underpinned by significant sales growth and a unique influencer marketing model.

Target Company Overview

In The Style is a dynamic e-commerce fashion retailer that caters to women aged 16 to 35. The company has established itself as a leader in the market by innovating an influencer collaboration model, enabling effective and authentic customer engagement while driving sales growth.

Industry Overview in the UK

The UK fashion industry has experienced significant growth over the last decade, particularly in the e-commerce sector, which has become a critical channel for reaching consumers. With an increasing number of shoppers choosing to buy online, brands that leverage social media and influencer marketing are well-positioned to capture this audience.

As consumer preferences shift towards digital shopping experiences, companies that combine technology with traditional retail strategies find them