New Deal Advisors facilitated Pai Partners' acquisition of a majority stake in Beautynova Group, enhancing its position in the growing beauty and personal care industry.

Target Information

Beautynova Group, based in Italy, is a leading company specializing in hair care products, encompassing treatments, coloring, and styling solutions. The company boasts a portfolio of over 18,000 formulas and several premium brands, including Milk_shake, Z.one concept, and Medavita. Beautynova has a strong international presence, exporting products to over 70 countries and generating 70% of its revenue from markets outside Italy, primarily in the United States and Europe through both professional and consumer channels.

Industry Overview in Italy

The beauty and personal care industry in Italy is renowned for its rich heritage and innovation. Italy is among the leading countries in the global cosmetics market, characterized by high-quality products and a strong emphasis on luxury branding. The sector has seen consistent growth driven by increasing consumer spending on personal grooming and a surge in demand for professional-grade products.

Recent trends indicate a growing focus on sustainability and eco-friendly products, with consumers actively seeking brands that prioritize ethical sourcing and environmentally friendly practices.