Pernod Ricard has agreed to sell its Nordic local brand portfolio, including Minttu and Lapponia liqueurs, to Finnish company Oy Hartwall AB as part of its strategy to concentrate on premium international spirits.

Target Information

Pernod Ricard, a leading French spirits group, has entered into an agreement to divest its Nordic local brand portfolio to Oy Hartwall AB, a Finnish multi-beverage company. This portfolio encompasses a diverse range of offerings, including various spirits and liqueurs such as the popular Minttu brand, along with Finnish wine brands and associated production assets located in Turku, Finland.

In addition to Minttu, the acquisition includes Lapponia liqueurs, a broad selection of berry and fruit wines, and an assortment of glögi brands. This move reflects Pernod Ricard's strategic shift toward refining its focus on premium international spirits, moving away from local brands.

Industry Overview

The Finnish beverage industry is characterized by its rich tradition of local spirits, wines, and innovative beverage solutions. With a growing consumer interest in authentic and locally-produced alcoh