Celsius Holdings Inc. has acquired Func Food Group Oyj to expand its presence in the wellness sector and enhance its product offerings.
Target Information
Celsius Holdings Inc. has announced its acquisition of Func Food Group Oyj, a prominent wellness company based in the Nordic region. Founded with a commitment to enhancing well-being, Func Food specializes in the production of health-oriented food and beverage products, catering to an increasingly health-conscious consumer base.
This acquisition aligns with Celsius Holdings' strategy to expand its portfolio in the wellness sector, as Func Food's offerings complement the innovative CELSIUS® fitness drink line, allowing for enhanced cross-promotion and market penetration.
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Industry Overview in Finland
The wellness industry in Finland has witnessed significant growth in recent years, driven by a heightened awareness of health and fitness among consumers. This northe
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