Cerve, a Swedish food-tech startup, successfully raised $2 million to enhance its B2B food supply chain automation and tackle global food waste through digitization.
Information on the Target
Cerve is a Swedish-based food-tech startup that has successfully raised $2 million in its Seed financing round. The company specializes in automating and digitizing the ordering process within the B2B food supply chain, a sector traditionally reliant on manual transactions via phone. By leveraging its innovative platform, Cerve allows wholesalers and business buyers to engage in seamless digital transactions, enabling personalized products and pricing without additional administrative burdens.
In contrast to conventional food marketplaces that often adopt a many-to-many transactional approach, Cerve uniquely assigns a dedicated store for each buyer. This system automatically retrieves purchase data—including products, prices, and discounts—from wholesalers’ ERPs, thus ensuring an efficient, tailored experience that fosters long-term relationships in the B2B market.
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Industry Overview in Sweden
The food industry in Sweden has witnessed a slow but steady transition towards digitization, with many wholesalers initially operating through conventional methods. Recent developments,
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Orkla Ventures
invested in
Cerve
in
in a Seed Stage deal
Disclosed details
Transaction Size: $2M