SponsWatch, an AI-powered sponsorship analytics provider, secured €1 million in seed funding led by node.vc to enhance its operations and transform sponsorship impact measurement.

Information on the Target

SponsWatch is a pioneering company specializing in AI-powered sponsorship analytics, established in 2021. The firm aims to revolutionize the measurement of sponsorship impact by utilizing artificial intelligence and machine learning technologies. With a focus on providing precise analytics across various media platforms, including television broadcasts, social media, websites, podcasts, and web radio, SponsWatch addresses the shortcomings of traditional sponsorship valuation methods that often rely on outdated models and inflated values.

The company’s approach allows brands, teams, leagues, and federations to maximize their logo exposure and optimize their sponsorship strategies effectively. Current clients include prestigious Swedish football and hockey clubs, as well as national and international federations, which underscores the trust placed in SponsWatch by leading organizations within the sports domain.

Industry Overview in Sweden

In Sweden, the media landscape has shifted dramatically, with a significant two-thirds of consumers now favoring streaming services over traditional broadcasting. This shift presents substantial challenges for brands attempting to engage audie