Information on the target
Orkla House Care has successfully completed an agreement to acquire the remaining 50% of shares in Anza Verimex Holding, a prominent player in the sale and distribution of painting tools in the Netherlands and Belgium. Since 2018, Orkla House Care has held a 50% stake in the joint venture, which includes Anza Verimex Holding B.V. in the Netherlands and its subsidiaries PGZ Nederland B.V. and Anza Verimex NV in Belgium. Following this acquisition, the entities will operate under the unified brand of Orkla House Care Benelux.
The acquisition positions Orkla House Care Benelux as a fully-owned subsidiary of Orkla, enhancing its footprint in the painting tools market. The business has demonstrated favorable development trends, making it an attractive platform for future growth. CEO Johs Høeg expressed optimism about leveraging the strong Anza and SAM brands to further develop the painting tool category in the Benelux region.
Industry overview in the target’s specific country
The painting tools industry in the Netherlands and Belgium has shown robust growth, driven by increasing demand for home improvement and renovation projects. As consumers invest more in their living spaces, the need for high-quality painting tools has surged. This trend is further supported by a growing DIY culture, where homeowners are increasingly taking on painting projects themselves, thus driving sales in the sector.
In recent years, the market has also witnessed a shift towards sustainability, with consumers favoring eco-friendly products. This has prompted manufacturers to innovate and develop painting tools that are not only effective but also environmentally responsible. The competitive landscape is characterized by a mix of established players and new entrants, all vying for market share in this dynamic environment.
Moreover, the economic recovery post-pandemic has led to increased consumer spending, particularly in home improvement sectors. The construction and renovation markets are expected to continue their upward trajectory, providing a favorable backdrop for companies like Orkla House Care Benelux. As a market leader, Anza Verimex Holding is well-positioned to capitalize on these trends, leveraging its established brand reputation and distribution networks.
The rationale behind the deal The acquisition of the remaining shares in Anza Verimex Holding aligns with Orkla's strategic objective to strengthen its position in the painting tools market across Europe. By consolidating …