OptiPRO OÜ has acquired Optiland Eesti OÜ, enhancing its market presence in Estonia's optical retail sector.

Target Company Overview

OptiPRO OÜ, a family-owned business based in Estonia, operates the second-largest retail chain of optical stores under the Pro Optika brand. The company has made a significant move by acquiring Optiland Eesti OÜ, the owner of the Pere Optika retail chain, following the approval of the merger by the competition authorities. This acquisition, finalized on June 10, 2024, will enable OptiPRO to broaden its product offering by integrating a well-established brand along with 33 associated stores and their services and assets.

According to Bruno Lauri, a member of the management board at OptiPRO, this transaction provides a substantial opportunity to enhance their market presence and improve operational efficiencies. Both Pro Optika and Pere Optika will continue to operate under their respective brands, ensuring a diverse range of optical products tailored to various consumer groups. The economic benefits of the deal are projected to stem from increased operational volumes and cost savings achieved through shared services.

Industry Overview in Estonia

The optical retail industry in Estonia is experiencing a robust transformation, driven by increasing consumer awareness of eye health and a growing demand for quality optical products. The rise in the prevalence of vision disorders has fueled the n