Onoré has acquired Cakesmiths, a leader in artisanal cakes, as part of its strategy to expand its presence in the UK market and diversify its product offerings.

Target Information

Boncolac, a prominent player in the frozen pastries and snacking products sector since its inception in 1955, has rebranded itself as Onoré. This name change reflects the company's substantial growth, which has been accelerated by its partnership with Waterland Private Equity. Onoré has completed its third transformative acquisition in the UK by purchasing Cakesmiths, a leader in artisanal cake production. With sales approaching 200 million euros, Onoré is poised for expanded influence in the global frozen specialties market.

Onoré's growth trajectory is underpinned by the surging demand for its high-quality artisanal products, such as macarons, lemon meringue tarts, tartes tatin, carrot cakes, Cornish pasties, and mini croque-monsieurs. These offerings are highly valued for their authenticity and craftsmanship, appealing to both retailers and foodservice providers across France, the UK, and beyond, thus contributing to its presence in diverse markets including Japan and the USA.

Industry Overview in the UK

The UK’s frozen food industry has witnessed significant growth in recent years, driven by an increasing consumer preference for convenient yet high-quality food options. The rise of online food delivery services, in tandem with a busy lifestyle, has