Europe Snacks has acquired Burts Snacks to enhance its growth in the UK snack market through a complementary product portfolio and shared expertise.

Information on the Target

Europe Snacks, founded in France in 1990, is a leading producer of private-label savory snacks in Europe. Over the past years, the company has significantly expanded, not only through organic growth but also via strategic acquisitions, including Kolak Snack Foods in the UK in 2016 and Grupo Ibersnacks in Spain in 2018. The acquisition of Burts Snacks will further enhance their market position within the competitive snack industry.

Burts Snacks, established in the UK in 1995, specializes in premium snack products, particularly known for its range of hand-cooked chips. The company has demonstrated impressive growth over the years while maintaining a strong commitment to quality. This acquisition aims to leverage the strengths of both brands, creating a more comprehensive product offering.

Industry Overview in the UK

The snack food industry in the UK is one of the largest and most competitive markets in Europe. With a growing consumer preference for convenient and flavorful snacks, the sector has witnessed substantia