AOI1 Fund has invested 500 million yen in Onedot Corporation to enhance its operations in China, transitioning it to an independent venture while promoting open innovation in the parenting industry.

Target Information

Onedot Corporation, headquartered in Meguro, Tokyo, is a subsidiary of Unicharm Corporation, which is based in Minato, Tokyo. Under the leadership of CEO Tomoharu Torisu, Onedot operates the parenting media "Babily" aimed at the Chinese market, while also providing digital marketing support for companies looking to enhance their strategies in China through cross-border e-commerce. With this new investment of 500 million yen from the AOI1 Fund, Onedot will transition from being a consolidated subsidiary of Unicharm to an independent venture seeking further growth.

Industry Overview in Japan

The parenting industry in Japan has seen notable growth, driven by a growing interest in child-rearing content and products among Japanese consumers. Companies are increasingly focusing on creating digital content that resonates with young parents and families. This trend has been bolstered by advances in technology and increased access to digital platforms, allowing for more dynamic engagement with consumers.

Furthermore, the COVID-19 pandemic has accelerated digital transformation across various sectors. Parenting-related services and products are now more frequently sought online as consumers a