Tokyo University Co-Creation Platform Development Inc. invests 50 million yen in Kaigo Media, targeting improvements in the caregiving sector through enhanced media engagement.

Target Company Information

Tokyo University Co-Creation Platform Development Inc. (known as "Toudai IPC"), located in Bunkyo-ku, Tokyo, is spearheading an investment initiative through its Open Innovation Promotion No.1 Investment Limited Partnership (referred to as "AOI No.1 Fund"). This initiative has committed 50 million yen to Kaigo Media Inc. ("Kaigo Media"), headquartered in Shibuya, Tokyo, and led by CEO Katsuhiro Mukasa. Kaigo Media focuses on creating video, social media content, and a community specifically dedicated to the caregiving sector.

Kaigo Media addresses various challenges posed by an aging society, aiming to build a progressive and sustainable community. They provide essential information to caregiving professionals and families engaged in home care through video broadcasting and social media management, which includes marketing services to enhance the visibility and support of caregiving businesses.

Industry Overview in Japan

Japan is facing an unprecedented aging crisis, predicted to see its senior citizen ratio exceed 30% by 2025 and 35% by 2040. Notably, the population aged 75 and older is expected to surpass 20 million by 2025