Oïa Beauté has acquired Peyrouse Hair Shop, a leading online retailer of professional hair care products, to diversify its offerings and enhance its e-commerce presence in France.
Information on the Target
Peyrouse Hair Shop is a leading French online retailer specializing in professional hair care products. Founded in 2010 in Nice, the company has established itself as one of the primary e-commerce players in the French hair care market, boasting a catalog of over 1,000 products. The company's offerings are distributed across Europe through its website and various online marketplaces. Additionally, Peyrouse Hair Shop operates a physical hair salon in Nice, which forms an integral part of its business operations.
In 2022, Peyrouse Hair Shop reported a revenue of €15 million, reflecting a remarkable growth of 50% compared to previous years. The company's profitability can be attributed to its low customer acquisition costs and a financial structure that is heavily reliant on variable costs. This growth has been further fueled by the expansion of sales channels and a surge in online shopping due to the pandemic.
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Industry Overview in France
The hair care products industry in France has shown resilient growth, driven by evolving consumer preferences and a rising demand for professional-grade products. The market has been characterized
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Oïa Beauté
invested in
Peyrouse Hair Shop
in 2025
in a Other deal
Disclosed details
Revenue: $15M