KRYS GROUP has acquired Seecly, a leading French marketplace for refurbished eyewear, reinforcing its commitment to sustainability and innovation in the optical sector.

Information on the Target

KRYS GROUP has successfully completed the acquisition of Seecly, a prominent French marketplace specializing in refurbished eyewear. This strategic move marks a significant milestone in KRYS GROUP's commitment to sustainability and innovation within the optical sector. Launched in 2020, Seecly has established itself as a champion of responsible optical practices, promoting the circulation of refurbished frames through a digital platform designed for style, accessibility, and user-friendliness.

Since its collaboration began in 2024, KRYS GROUP has provided Seecly's clients with high-quality corrective lenses produced in France. With its integration into KRYS GROUP, Seecly can now leverage a robust foundation that includes over 1,600 retail locations across France and an established industrial expertise certified as 'Origine France Garantie'. This integration signifies a new era for KRYS GROUP as it embarks on a mission to democratize circular optics in the French market.

Industry Overview in France

The optical industry in France is currently undergoing a transformation, shaped by increasing consumer awareness around sustainability and eco-friendly practices. With more than 100 million unused pairs of glasses reported in France, there ex