Information on the target
LIVIN is the leading healthy lifestyle retailer in the Baltics, known for its commitment to providing high-quality products that promote wellness and sustainability. Established as a multi-channel retailer, LIVIN operates 21 physical stores across Lithuania and Latvia, complemented by a robust e-commerce platform and wholesale operations throughout the region. Since its partnership with BaltCap Growth Fund (BGF) in 2019, the company has experienced significant growth, with revenues nearly quadrupling to exceed EUR 20 million and EBITDA increasing more than sixfold by 2025.
The management team, led by Bernardas Tautkus, will continue to steer the company post-transaction, ensuring a seamless transition and ongoing execution of LIVIN's strategic initiatives. The sale to Ogmios Group, a prominent player in the Lithuanian real estate and investment sector, marks a pivotal moment in LIVIN's journey, as it seeks to leverage new resources and expertise to further enhance its market position.
Industry overview in the target’s specific country
The healthy lifestyle retail sector in the Baltics has witnessed robust growth in recent years, driven by increasing consumer awareness of health and wellness. As more individuals prioritize their well-being, the demand for organic, natural, and health-oriented products has surged, creating a favorable environment for retailers like LIVIN. The region's evolving consumer preferences are reflected in the expansion of health-focused retail offerings, which have become integral to the shopping experience.
In Lithuania, the market for healthy lifestyle products is particularly dynamic, with a growing number of consumers seeking alternatives to traditional retail options. This shift is supported by a rise in e-commerce, which has become a vital channel for reaching health-conscious shoppers. The COVID-19 pandemic further accelerated this trend, as many consumers turned to online shopping for convenience and safety, prompting retailers to enhance their digital presence.
Moreover, the Baltic region's regulatory framework increasingly supports sustainable practices, encouraging retailers to adopt eco-friendly initiatives. This regulatory environment, combined with a strong emphasis on corporate social responsibility, positions companies like LIVIN favorably within the market. As the sector continues to evolve, there are significant opportunities for growth, particularly for retailers that can innovate and adapt to changing consumer demands.
The rationale behind the deal The acquisition of LIVIN by Ogmios Group represents a strategic move to capitalize on the burgeoning healthy lifestyle market in the Baltics. By integrating LIVIN's established brand and operational expertise, Ogmios Group aims to enhance i…